Affiliate Disclosure
This page sets out in full how BonusCasinosSites.net is funded, what affiliate relationships we hold, how those relationships do and do not affect our editorial coverage, and what readers should understand about the commercial context in which our content is produced. Full transparency on this is required under UK advertising law and under the commercial-advertising guidance issued by the Committees of Advertising Practice (CAP); it is also critical for reader trust and for our own editorial integrity. See our about page for background on the team, and our editorial policy for the firewall between editorial and commercial functions.
How This Site Is Funded
BonusCasinosSites.net is funded primarily through affiliate commissions from UK Gambling Commission-licensed casino operators. When a reader clicks one of our operator links and subsequently opens an account with that operator, the operator pays us a commission. This is the standard business model for casino comparison and review sites, and it is legally transparent: the commission arrangement does not change anything for the reader (no additional cost, no different offer, no different terms) and must be disclosed conspicuously.
We hold active affiliate partnerships with several of the operators we review. The operators with active commercial relationships at the time of writing include, among the ten on our current comparison table: Ladbrokes Casino, Coral Casino, Megaways Casino, 10Bet Casino, Lottoland, Fruit Kings, Casushi, Peachy Games, and Spinyoo. Where an operator is not currently on affiliate partnership but is editorially covered, we disclose this fact in their specific review.
What an Affiliate Relationship Actually Means
An affiliate relationship means the operator pays us a commission for new customers we refer who subsequently sign up and deposit. Commissions vary by operator and by commercial terms — some operators pay a one-time referral fee (a "Cost Per Acquisition" model), some pay ongoing revenue share, some use hybrid structures. Commercial terms are negotiated individually and are confidential.
What an affiliate relationship does not mean, at BonusCasinosSites.net specifically: it does not buy favourable editorial coverage. It does not buy higher ranking on our comparison table. It does not suppress disclosure of operator weaknesses, UKGC regulatory settlements, or factual problems with the operator's product. It does not allow operators to edit our reviews or review drafts. It does not give operators advance notice of what we plan to write. Our editorial policy sets out in detail how we maintain separation between commercial and editorial functions.
How Affiliate Relationships Affect Our Rankings
They don't — and this is the single most important thing we disclose on this page. Our comparison table rankings reflect editorial assessment of player value across the review criteria in our review methodology: welcome bonus value, game library depth, withdrawal speed, customer service quality, mobile experience, responsible gambling tooling, and compliance profile. An operator with better affiliate economics than a competitor will not rank above that competitor if the competitor has better player value.
We have declined commercial opportunities from operators that would have paid substantially above market-standard commissions in exchange for top-of-table placement or favourable editorial treatment. We have published negative coverage — full disclosure of UKGC regulatory settlements, criticism of specific operator weaknesses, explicit redirection of readers to competitors where honest — while maintaining the affiliate relationship with the operator concerned. The integrity of this separation is the basis of our business model; without it, the reader trust that makes the site work would not exist.
How Rankings Are Determined
Our review methodology is set out in detail in our review methodology page. In summary: we assess every UKGC-licensed operator we cover against an eleven-section framework (licensing, compliance history, welcome bonus, game library, payments, mobile, customer service, responsible gambling, pros/cons, audience fit, verdict), score each section editorially, and produce an overall star rating that reflects the weighted editorial judgement across all sections.
Operator commercial terms are not a factor in this assessment. A commercial partner with weak bonus terms will not be rated as having strong bonus terms to soften the reader experience. A non-partner with excellent bonus terms will be documented as such. The specific commercial relationships held are disclosed in the affiliate-partnership list above; the rating each operator receives is documented in their individual review.
What Readers Should Know
The practical implications of our affiliate relationships for readers:
Using our link costs you nothing. The welcome bonus you receive when you sign up through our link is the same welcome bonus you would receive signing up directly from the operator's homepage. There is no hidden surcharge, reduced bonus, or altered terms.
Your account is opened with the operator directly. BonusCasinosSites.net is not an intermediary. Deposits, withdrawals, KYC verification, customer service, bonus claims, and account management all happen at the operator directly under their standard terms and conditions.
Commissions are paid by operators, not by players. The operator pays us from their marketing budget. The reader does not pay us anything, directly or indirectly, for reading our content or using our links.
Declining our links is fine. If you prefer to sign up to an operator without going through an affiliate link, you can do so directly from the operator's own site. Our content remains free to read regardless of whether you use our links. Some readers prefer to use affiliate links as a way of supporting independent editorial work; others prefer not to, and both are reasonable positions.
FTC and CAP Compliance
UK advertising law (under the CAP Code) and US advertising regulation (under FTC Endorsement Guides, relevant to readers outside the UK) require that affiliate relationships be disclosed conspicuously where commercial content is presented. BonusCasinosSites.net meets these requirements through several channels: a footer disclosure on every page ("This site contains affiliate links. We may earn a commission when you sign up to a casino through our links, at no additional cost to you"); specific disclosure in review T&Cs sections; this dedicated disclosure page; and standardised `rel="nofollow sponsored noopener"` link attribution on every affiliate outbound link, which signals commercial intent to search engines and compliant browser/crawler behaviour.
Where a specific piece of content is sponsored — for example, a guest post or an operator-funded promotional piece — we disclose that fact at the top of the content, separately from our standard affiliate disclosure. At the time of writing, we do not publish sponsored content; all editorial content on the site is independently produced, notwithstanding the affiliate links to operators covered within it.
UK Gambling Affiliate Marketing Rules
UK gambling affiliate marketing is regulated under a combination of UKGC licensing conditions for operators (which extend to affiliate conduct) and the CAP Code for general advertising. Key requirements: responsible gambling messaging (BeGambleAware, 18+ disclosure) must be visible on affiliate content; affiliate promotions must not target minors or self-excluded individuals; specific operator promotions must state the actual terms, not misleading headlines; operators are jointly responsible for their affiliates' compliance.
BonusCasinosSites.net complies with these requirements. Every page carries 18+ disclosure and signposting to GamCare and BeGambleAware. Every operator offer we describe is documented with its actual T&Cs-accurate terms (not headline numbers without context). Our responsible gambling guide covers the broader framework for healthy casino play, and we signpost it from every review.
Our Commitment to Transparency
The affiliate-marketing business model creates real, persistent conflicts of interest that must be actively managed. We acknowledge this openly rather than pretending otherwise. Our response to the conflict is the structural separation of editorial and commercial functions set out in our editorial policy, and the explicit disclosures on this page, in review footers, and in the standardised site-wide disclosure that appears on every page.
If you believe any aspect of our commercial arrangements is inadequately disclosed, or if you want to understand more about a specific commercial relationship, please email [email protected]. We take transparency questions seriously and will provide additional detail where the enquiry is substantive.